GSD Group ??" an innovation and strategy agency ??" has announced that it has hired world-renowned architecture and design firm Gensler and unveiled their vision for the highly anticipated pop culture and video game-inspired Atari Hotels with the first two hotels to open in Las Vegas, Nevada, and Phoenix, Arizona. In addition, GSD Group has secured the rights to build future Atari Hotels opening in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle. GSD say: ??sThe newly announced Las Vegas location will bring an experience that has never existed in a market primed for evolution.??? Announced earlier this year as an exclusive licensing agreement with Atari, the iconic entertainment brand behind seminal video games properties such as Asteroids, Centipede, and PONG, Atari Hotels will offer guests a wholly unique hospitality experience inspired by, and built with, classic and modern video game culture in mind. Atari Hotels perfectly blends the past, present, and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state-of-the-art amenities for esports fans and content creators. Guests can enjoy the latest in video games, experience cutting-edge immersive entertainment, purchase exclusive Atari Hotels merchandise, and play the night away in retro-style gaming arcades. A speakeasy and fully-equipped nightclub will be available for adult guests, as well as themed restaurants and bars. Atari Hotels delightfully plays with the themes of retro-futurism, pop culture, and nostalgia ??" offering fun for the whole family. ??sLike Atari???s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests,??? said Shelly Murphy, Managing Partner, GSD Group. ??sFrom our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authen