Urządzenie do recyklingu ubrań w sklepie H&M
EN_01449868_0006
=EDITORIAL USE ONLY. MATERIALS ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. THE USE OF THESE MATERIALS FOR ADVERTISING, MARKETING OR ANY OTHER COMMERCIAL PURPOSE IS STRICTLY PROHIBITED. MATERIAL COPYRIGHT REMAINS WITH ERIK LEFVANDER AND H&M.
H&M have unveiled an in-store recycling machine that turns old clothes into new ones in just five hours. The garment-to-garment recycling system, called Looop, opened in H&M???s Drottninggatan store in Stockholm on 12 October. Looop works by cleaning the garments and shredding them into fibres, then spinning that into new yarn which is then knitted into new fashion items. Loop is enabled by the non-profit H&M foundation with The Hong Kong Research Institute of Textiles and Apparel (HKRITA), its research partner. The scheme is part of H&M???s plan to build a more sustainable business model based on more garments being reused and recycled into new clothes, said Pascal Brun, the retailer???s head of sustainability. Less than one per cent of clothes are currently recycled into new garments. ??sWe are constantly exploring new technology and innovations to help transform the fashion industry as we are working to reduce the dependency on virgin resources,??? said Mr Brun. ??sGetting customers on board is key to achieve real change and we are so excited to see what Looop will inspire.??? The system uses no water and no chemicals, which means it has a lower environmental impact than when producing garments from the beginning. However, some sustainably sourced materials need to be added during the process. For around ?L8 (100 Swedish krona), members of H&M???s loyalty club can watch Looop transform their old garments into new fashion items, and for non-members the fee is around ?L13 (150 Swedish krona). H&M was the first fashion retailer with a global garment collecting programme, which started in 2013. By 2030, the brand???s aim is for all its materials to be either recycled or sourced in a more sustainable way. When: 14 Oct 2020 Credit: Erik Lefvander/H&M/Cover Images **EDITORIAL USE ONLY. MATERIALS ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. THE USE OF THESE MATERIALS FOR ADVERTISING, MARKETING OR ANY OTHER COMMERCIAL PURPOSE IS STRICTLY PROHIBITED.
2020-10-14
Cover Images/East News
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