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This undated photo made available by the Helena Rubinstein Foundation via Sotheby's shows Helena Rubinstein with portraits of herself. Rubinstein, the self-made businesswoman whose name was synonymous with elegance and beauty, was a patron of the arts and often sat for Salvador Dali and other celebrated artists. Twenty portraits of Rubinstein are slated to be auctioned at Sotheby's in two separate sales, five on May 3-4 and the others in October. (AP Photo/Sotheby's, Courtesy: Helena Rubinstein Foundation)