The Women's Tennis Association [WTA] has launched a new celebrity-driven ad campaign in a bid to attract new fans. Stars such as Susan Sarandon, Nadine Coyle, Richard Branson, Aretha Franklin and Randy Jackson all appear in new ads for the Strong is Beautiful campaign. Top players such as 14-time Grand Slam singles title winner Serena Williams, and four-time major champions Maria Sharapova are also part of the promotion. "This is the first campaign where we have tapped into celebrities," Andrew Walker, the WTA's chief marketing officer, told the New York Post. "Every single one of these celebrities is a fan of women's tennis." Pictured: Susan Sarandon Splash News and Picture Agency does not claim any Copyright or License in the attached material. Any downloading fees charged by Splash are for Splash's services only, and do not, nor are they intended to, convey to the user any Copyright or License in the material. By publishing this material , the user expressly agrees to indemnify and to hold Splash harmless from any claims, demands, or causes of action arising out of or connected in any way with user's publication of the material.