poniedziałek, 22 stycznia 2018
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Największy Starbucks w Chinach (34)

EN_01293738_1342 AP
A customer uses an augmented-reality app on his smartphone to know the roasting process at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1343 AP
A barista prepares coffee for customers at a coffee bar of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1344 AP
A customer uses an augmented-reality app on his smartphone to know the roasting process at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1349 AP
A customer takes photos of coffee, cup and other souvenirs at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1352 AP
Chocolates are for sale at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1356 AP
Coffee beans are for sale at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1358 AP
Interior view of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1359 AP
A barista prepares coffee for customers at a coffee bar of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1363 AP
Cups and mugs are for sale at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1364 AP
Customers shop for coffee, cup and other souvenirs at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1369 AP
Customers chat as they enjoy their leisure time at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1381 AP
Customers take selfies as they enjoy their leisure time at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1386 AP
A customer takes photos of coffee devices at a coffee bar of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1389 AP
Customers chat as they enjoy their leisure time at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1391 AP
A customer takes photos of a copper flask covered in traditional Chinese stamps with hand-engraved text at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1448 AP
An employee works in front of a copper flask covered in traditional Chinese stamps with hand-engraved text at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1451 AP
Baristas prepare coffee for customers at a coffee bar of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1473 AP
Baristas prepare coffee for customers at a coffee bar of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1507 AP
A customer browses the Chinese website of Starbucks at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1518 AP
A baker works at the bakery of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1524 AP
Baristas prepare coffee for customers at a coffee bar of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1528 AP
Customers shop for coffee and cup at the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293738_1545 AP
A barista introduces coffee beans to customers at a coffee bar of the world's largest Starbucks Reserve Roastery in Shanghai, China, 6 December 2017. Starbucks is opening a new facility in China that will be its largest store in the world. It highlights the coffee company's unexpected success in the country, which is now its second-largest market with over 3,000 stores. Located in Shanghai, the new outlet measures 30,000 square feet (2,787 square meters) and is called the Starbucks Reserve Roastery Shanghai. It's the company's second such Roastery, with the first launching in Seattle in 2014. The Roastery stores mark the company's attempt to move upscale and add variety to its existing chain. The Shanghai store, which is twice the size of the Seattle Roastery, will offer coffee beans from over 30 countries that can be roasted on premise and then enjoyed by customers. Some of the beans are from China, like the Yunnan Reserve blend, which will be available only at the store. It will also include three bars where baristas prepare coffee in a variety of different ways (pour over, Chemex, Siphon, Clover), and pastries from Princi, a bakery with outlets in Milan and London. The Shanghai Roastery also features design touches with a Chinese twist. A copper flask at the entrance is covered in traditional Chinese stamps with hand-engraved text. The coffee bar?the largest in any Starbucks store?was handcrafted by a Chinese artist and measures nearly 27 meters. Starbucks has also partnered with Chinese e-commerce giant Alibaba to design an augmented-reality app for the store. Through Alibaba's Taobao app, users who point their phones at an object in the Roastery can learn more about it. Hovering one's phone over the copper cask, for instance, will animate the roasting process.
EN_01293929_0001 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0002 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0003 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0004 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0005 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0006 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0007 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0008 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0009 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0010 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.
EN_01293929_0011 COV
The world???s biggest Starbucks has opened in China. Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening today (6Dec17), culminating in Starbucks most ambitious project ever. When the doors open to the world???s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company???s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Starbucks already has more than 600 stores in Shanghai ??" the largest number of stores in any city where Starbucks (NASDAQ: SBUX) has a presence. As customers enter the Roastery and step through the front doors of the 2,700-square-meter (30,000-square-foot) building, they???ll be greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world???s busiest shopping destinations, makes it one of the most advanced digital locations for Starb
EDITORIAL USE ONLY. IMAGES ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. IMAGE COPYRIGHT REMAINS WITH THE PHOTOGRAPHER AND/OR SUPPLIER.