OTWARCIE SKLEPU IKEA W MOSKWIE
EN_00070425_0001
PHOTO: EAST NEWS/AFP
Ingvar Kamprad, the chairman of Ikea, answers the media 22 March 2000 in Moscow prior the opening of the first Swedish furniture store Ikea in a northern Moscow suburb 22 March. The home furnishings giant is hoping to repeat in Moscow of its success elesewhere in Europe, where its range of easy-to-assemble and affordable furniture, tableware and accessories have gone down well with students and those on middle incomes. The Swedish outfit is targeting Russia's middle class, and the launch could prove important forother Western retailers who have so far been reluctant to enter the difficult Russian market.
Minimum price 50PLN
2000-03-22
EAST NEWS
AFP
ERIC FEFERBERG
KAMPRAD_INGVAR_001
0,5MB
12cm x 17cm by 300dpi
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