Kobieca drużyna piłkarska z klocków LEGO
EN_01566524_0003
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Women’s soccer stars Megan Rapinoe, Yūki Nagasato, Sam Kerr and Asisat Oshoala have been immortalised in brick form as part of LEGO’s new football themed set.
The 899-piece LEGO Icons of Play set features a vibrant football stadium set features a line-up of 15 minifigures featuring five players, eight supporters, one coach, and one referee so fans of all ages can kick-off alongside minifigures of their football heroes, cheer from the stands or celebrate their victory on the winner’s podium. The set even features a VAR station and referee to help make nail-biting play decisions, and a moveable scoreboard so builders can play to win or reflect what they see in live games they are following.
Alongside the set, the LEGO Group has launched Play Unstoppable, a new campaign focused on celebrating the endless potential of girls when they are given opportunities to play without limits. Play Unstoppable aims to challenge stereotypes around play and creative building, and encourage girls to unlock the freedom they need to play without boundaries.
Research commissioned by the LEGO Group and carried out by the Geena Davis Institute in 2021, found that girls feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes.
It found that girls feel less restrained by and are less supportive of typical gender biases than boys when it comes to creative play (74% of boys vs. 62% of girls believe that some activities are just meant for girls, while others are meant for boys), and they are more open to different types of creative play compared to what their parents and society typically encourage with football one of the key differentiators - 82% of girls believe it’s OK for girls to play football and boys to practice ballet, compared to only 71% of boys.
Chelsea and Australia star Kerr says: “I’m excited to be working alongside the LEGO Group to celebrate the many dimensions of play for girls and to show that it’s time for the world to get ready for girls, allowing them to play openly and fiercely - and free from stereotypes.”
To advocate for girls to continue to break down the barriers that define how they play and encourage them to play without limits, the LEGO Group is partnering with the U.S. Soccer Foundation to open three permanent mini-football pitches across the country to ensure greater access to limitless play opportunities for girls. The firm is also partnering with Football Australia, through Legacy ’23 and Our Game, to create a platform for community to challenge gender stereotypes in football, advocate for play without limits and encourage all girls to play unstoppable.
Where: Billund, Denmark
When: 30 May 2023
Credit: Lego Group/Cover Images
**EDITORIAL USE ONLY. MATERIALS ONLY TO BE USED IN CONJUNCTION WITH EDITORIAL STORY. THE USE OF THESE MATERIALS FOR ADVERTISING, MARKETING OR ANY OTHER COMMERCIAL PURPOSE IS STRICTLY PROHIBITED. MATERIAL COPYRIGHT REMAINS WITH STATED SUPPLIER.**
2023-05-30
Cover Images/East News
Cover Images
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4,98MB
69cm x 46cm by 300dpi
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