Rihanna is all smiles in these new adverts for Vita Coco. The singer shows off her red locks as she poses on the beach in the advertisements for the coconut drink. The ads read: "Hydrate naturally, from a tree not a lab." Vita Coco hired Rihanna as the brand's face in May 2011. The campaign was shot in Jamaica this spring, in a break from the filming of her video, 'Man Down'. Pictured: Rihanna Splash News and Picture Agency does not claim any Copyright or License in the attached material. Any downloading fees charged by Splash are for Splash's services only, and do not, nor are they intended to, convey to the user any Copyright or License in the material. By publishing this material , the user expressly agrees to indemnify and to hold Splash harmless from any claims, demands, or causes of action arising out of or connected in any way with user's publication of the material.